Start by defining the decision you need to make. A site with 400 posts does not need 400 rewrites. It needs a short queue of pages where a change could improve a customer outcome: a clearer answer, a stronger conversion path, less duplication, or a safer retirement.
1. Decide what "better" means for this audit
Choose the goal before looking at the inventory. For a service business, the goal may be qualified contact requests. For a store, it may be product discovery and purchases. For a publication, it may be useful coverage of a subject that customers already ask about.
A practical audit labels each page with one of five actions: keep, refresh, merge, redirect, or remove from active promotion. That makes the review about a next step instead of an abstract content score.
2. Build one inventory with the context editors need
At minimum, collect the title, URL, type, publication date, modification date, word count, primary topic, and a few signals of current usefulness. Add business context where it exists, such as conversions, current product references, or support questions that the page should answer.
Do not treat age as failure. A clear, accurate page that still answers the question may need no rewrite at all. An audit should protect the good work as well as find the stale work.
3. Look for decay and overlap together
Decay is content that no longer reflects the product, customer language, or current WordPress behavior. Overlap is two or more pages competing to answer the same question. Either signal alone can mislead: a low-traffic page might be a crucial comparison page, and two similar pages might serve different readers.
Review the actual page before deciding. Look for old screenshots, invalid instructions, duplicate intent, missing internal links, and a title that promises more than the article delivers.
4. Create a review queue, not automatic changes
Cadizo Content Audit is designed to stage recommendations for review. Use that same principle manually: assign an owner, record the evidence behind each proposal, and approve the action before changing the WordPress content.
- Refresh when the page has a solid purpose but outdated facts or weak explanation.
- Merge when several pages split one answer and can become a single stronger resource.
- Redirect only when there is a genuinely better destination for the reader.
- Keep when the page already does its job, even if it is not new.
5. Measure after the change
Record the original URL, the approved change, the date, and the business signal you expect to improve. Then revisit the decisions after enough time has passed for the page to be found and used. That closes the loop and stops a content audit from becoming a one-time spreadsheet.
Cadizo's Content Audit WordPress plugin connects the audit to Readability Rewrite and SEO Optimizer, so the next reviewable action is already clear.